Business ownership is not simple, but I and my entire company are on a
mission to make it more so. That is why we’ve done thousands of hours
of study. We’ve read the books by all the experts, heard the complaints of
small business owners, tested different techniques on our own company,
and resolved that the 9 building blocks and our powerful secret I shared
with you are the most significant in boosting sales.
If you will take the time to work on and improve the “secret” and 9 building
blocks, you can avoid so many of the horrible circumstances my company
went through. Furthermore, and perhaps more importantly, you are well on
your way to doubling your sales and making your company better than it
has ever been! You will experience true small business success!
When you track and measure your marketing messages, your ability to
communicate better with your customer or prospect improves. Your messages
are more specific and targeted, and you can begin budgeting for the
right type of marketing, rather than throwing your money out the window
on something that may or may not work.
So your next option is to rely heavily on your marketing capabilities. Marketing
is an unbelievably powerful tool–if you’ve adopted the other building
blocks. Nevertheless, this book is designed to help you double, if not
triple your sales, so we need to squeeze as much value out of every business
venture that we can. Therefore, small businesses need to extend
their reach as quickly, easily, and inexpensively